How I Got a $10,000 Grant Through Twitter Outreach

Author: Michelle Ioannou, Career Advice

Yes, you read that correctly, I received a $10,000 grant for the nonprofit I work for solely from Twitter outreach.

How did I do it? I connected with people. Yes, that’s all. And yes, that was it.

Social media is meant to be social, it’s right there in the title. Not only should you respond to people who tweet at you, but you should start conversations with others as well. If you see someone tweeting about something applicable to your professional field or your interests, simply respond to their tweet. Show them you know what you’re talking about, show them you have an interest in the things they’re talking about, and show them that your missions are aligned. You truly never know what connections they have, and that’s how it worked out for me!

Yes, this can be like finding a diamond in the rough. It can sound tedious. And yes, it can take an aggressive outreach campaign in order to see results. I dedicated a couple of hours each day solely to reaching out to those on Twitter who were tweeting with similar hashtags that my nonprofit was using. It can sound like a lot, I know. But, I can also tell you firsthand that you can see results, and that it works.

All I did was tweet at someone with a bit of information on my company (within 140 characters, of course), and a bit of incentive for him to help us — a give-get, so to say. And it worked. The person responded. They were interested in us and the work we were doing. And this person just so happened to know a foundation that donated $10,000 to us. This then turned into another $10,000 six months later. And then another $10,000. And so on and so forth, you get the picture.

These thousands of dollars all came from a simple tweet. From connecting with someone on Twitter, and showing him a nonprofit he’s never heard of before — but one that falls directly in line with his mission. 

Social media is truly a powerful tool. It connects us with people in a way that we have never connected with people before. And we need to take advantage of that, because there’s so many opportunities out there on the web, you just need to find them.

Don’t be afraid to directly tweet at someone. Worst case scenario? They don’t answer. Best case scenario? You may just have someone fall in love with your nonprofit/business/brand so much, they want to help fund it, or know someone who does.

How Do You Segment Millennials? Based On Technology.

Author: #NAMB Guest Author, Entertainment

How do you define a millennial? How do you segment millennials?

It seems like almost every article on millennials cites a slightly different range of birth years. Strauss and Howe, the gentlemen who coined pop generational theory as we know it, defined millennials as those born between 1982 and 2004.

For the purposes of this article, a millennial is anyone born between 1981 and 2000, as it’s a neat 20 years, and because I think the turn of a millennium should start a new generation.

Do a Google search of ‘millennial’ and you’ll come across articles that perpetuate all sorts of generalizations. Millennials are lazy and entitled. Millennials value making a difference above all else. The reality is you can find millions of millennials who fit these generalizations, and millions who don’t.

However, one thing that many millennial articles do touch on is that during the boom of the millennial generation, social media, and technology in general, took off in full force. But, not all millennials grew up with each form of technology and social media. The technology that we’ve grown up with has helped each segment of the millennial generation. It’s shaped our likes and dislikes, what types of media we’ve had access to, and even some of our personality traits.

Since demographics are typically the dojo of the marketer, the blogosphere is overflowing with articles on how millennials are “killing” virtually every industry. But, how can an 18-year-old and a 35-year-old possibly share the same characteristics when they’ve never occupied any stage of life at the same time?

To accurately analyze millennials, or any generation for that matter, you have to segment the generation into subgroups of three to five years. For instance:

  1. Pre-Millennials: 1981 to 1983
  2. First Wave Millennials: 1984 to 1988
  3. Second Wave Millennials: 1989 to 1993
  4. Third Wave Millennials: 1994 to 1997
  5. Post-Millennials: 1998 to 2000

Pre-millennials and post-millennials are the transitional subgroups. Pre-millennials have more in common with late Gen-Xers than third wave millennials. Post-millennials have more in common with early Gen-Zers than they do with first wave.

Since one of the most-perpetuated millennial generalizations is that millennials are “digital natives,” the focus of my analysis is on 25 of the most significant technological milestones between 1995 and 2016. This range of years was chosen because it is when millennials ‘grew up,’ and it is during this time that our psychosocial makeup develops.

Pre-Millennials (1981-1983)

Age in 2017/2018: 34-36 

Pre-millennials were 12-14 when the world wide web went mainstream in 1995, and 14-16 when AIM launched in 1997. The internet as we know it didn’t really take shape until pre-millennials were in college. This subsection experienced their entire pre-pubescent childhood without the internet.

Pre-millennials were 16-18 when Napster launched in 1999. They, along with the youngest third of Gen X, were the first digital music pirates. Pre-millennials were a driving force behind Napster’s growth, as well as the normalization of music pirating.

Speaking of music, pre-millennials were 18-20 when the first iPod launched in 2001. They can remember burning CDs to listen to in their Sony Discman. They played a large role in the mass adoption of the iPod.

Pre-millennials tend to not have the social media obsession that is typically assigned to millennials, as they were 20-22 when MySpace launched and 21-23 when Facebook first launched to college students. They were also 28-30 when Snapchat was released, and tend to not have the affinity for Snapchat typically associated with millennials.

First Wave Millennials (1984-1988)

Age in 2017/2018: 29-33 

First wave millennials were 7-11 when the world wide web went mainstream. This subsection has memories of dial-up and pre-Google internet, as well as memories of a pre-internet childhood.

This subsection has inklings of digital nativity but are not the true digital natives. First wave millennials were 11-15 when Napster launched and 13-17 when the first iPod launched. Their adolescence was shaped by the ability to carry their entire music library in their pockets.

Three-fifths of first wavers were in college when Facebook launched to college students in 2004. They were the first adopters of Facebook and the start of the “Social Media-savvy” millennials. They were out of college by the time Instagram and Snapchat launched. First wavers may use these platforms now, but they were not the millennials behind their popularity explosion.

Second Wave Millennials (1989-1993)

Age in 2017/2018: 24-28

Second wave millennials were 2-6 when the World Wide Web went mainstream. They most likely do have some vague memories of life before the internet. It is in this subsection that the transformation from digital trailblazers to digital natives is complete.

Let’s look at music streaming as an example. Second wavers were 6-10 when Napster launched and were not a part of Napster’s growth. They were, however, big users of P2P services like Kazaa and Limewire. Pirating music was normal to them.

Second wave millennials were huge users of AIM in their pre-teen years, and they were 10-14 when MySpace launched in 2003. They were avid users of MySpace before Facebook opened up to high school students in 2005. Many were heavy users of Facebook in high school, and they are the first subsection to have every person they’ve known since high school as a Facebook friend.

This subsection has a large number of Apple loyalists among its ranks. They were 14-18 when the iPhone first launched, 15-19 when the App Store launched, and 19-23 when iMessage launched. Many got their first iPhone late in high school or early in college. They were 17-21 when Instagram launched and 18-22 when Snapchat launched, and were the trailblazers of the “selfie.”

Third Wave Millennials (1994-1997)

Age in 2017/2018: 20-23

Third wave millennials are the start of the true digital natives, as the oldest were only one year old when the World Wide Web went mainstream. They were only newborns and toddlers during all of the major digital milestones of the 90’s and do not have memories of a pre-internet childhood. They also don’t have memories of pre-MP3 world. They were 4-7 when the first iPod launched, and many most likely never have burned a CD or used a cassette.

When it comes to social media, third wavers were 6-9 when MySpace launched and 9-12 when Facebook launched to everyone 13 and up. Third wavers had Facebook accounts all throughout middle school and high school.

Third wave millennials were 10-13 when the iPhone launched and 11-14 when the App Store launched. Most third wavers probably got a Smartphone as their first cellphone in high school. They were 13-16 when Instagram launched and 14-17 when Snapchat launched, so they played a huge role in the growth of these two platforms. They were 15-18 when iMessage was released and played a huge role in the popularity of group messaging apps like WhatsApp.

Post-Millennials (1998-2000)

Age in 2017/2018: 17-19 

Post-millennials were unborn when the World Wide Web went mainstream and for most of the digital milestones of the ‘90s. To post-millennials, the internet was never “new” technology. They have always known the internet as a normal part of life, and they grew up in an era where buying and selling things on the internet became normalized. They were also never exposed to the pains of dial up internet, as WiFi went mainstream when they were 3-5.

Post-millennials were 1-3 when the iPod launched and grew up in a world where MP3 players were the norm. CDs to them are a foreign technology. Mobile music streaming services like Pandora and Spotify became the new normal for the music industry as post-millennials were in their teens.

When it comes to social media, post-millennials were 6-8 when Facebook launched to Everyone over 13, 5-7 when YouTube launched, 10-12 when Instagram launched, and 11-13 when Snapchat launched. Post-millennials had social media since they were preteens and have experienced their teen years in the age of social video. In this sense, they relate more to the oldest members of Gen Z than the oldest millennials.


If you were waiting for me to tell you how each of these millennial subgroups thinks and feels, then I’m sorry to disappoint you.

I think assigning psychosocial characteristics to a group based purely on demographic information such as birth year is utterly useless. Instead, what I hope to have accomplished with this article is a crack in the cognitive armor of those who have gotten all of their information regarding millennials from those on Madison Avenue. This chart gives you a method for taking a deeper look at the events that actually shaped the psychosocial development of millennials. With that being said, this is not meant to be anything but a conversation starter.

Am I missing any events that you felt had a huge impact on you growing up? I’m always down for a chat on Twitter (@BPucino).

About the Author:


Brett Pucino is a multi-passionate millennial blogger who loves to write about entrepreneurship, career advice, branding, and personal development. He is a regular contributor for and, and is in the process of becoming a career coach under the guidance of Jay R. Lang of



Cut Toxic People Out of Your Life, and Off Social Media

Author: Maria Pappas, The Dating Game

As millennials, we know that it’s the biggest blessing and the biggest curse to be as connected as we are.

Especially when it comes to dating.

When we need information about someone, we have it at our fingertips. But, when we don’t want to know what someone is up to at all hours of the day, well… that information is still right there for the taking. So, when you freely take it… that’s when things can get dangerous.

Though it is not easy, I advocate for disconnecting when you need to, and not feeling badly about it, either. It’s also important to understand and accept that disconnecting isn’t easy.

Take, for example, getting to know someone. Most of us, when we are first getting to know someone who we think we might be interested in dating, try to get as much information on that person as we can. But then you find yourself on your crush’s roommate’s dad’s Facebook at 3 a.m. (hey, don’t knock it ’til you’ve tried it… JUST KIDDING! DON’T TRY IT!) At that point, you should consider reevaluating your need to know everything. There is such thing as knowing too much. My advice: Get yourself off there. A good, old-fashioned date can do the trick.

Or, on the complete opposite side, take breaking up with someone. You might feel like the weaker person when you unfriend someone who you are upset with. You might consider it petty to delete all of the pictures of you and your ex from your Instagram page. Or you might be worried about someone saying you are pathetic for constantly checking if someone watched your Instagram or Snapchat story.

Sometimes, it’s just really difficult to constantly be seeing what someone else is up to.

Or having people constantly question what you’re up to. My advice: delete, delete, DELETE exes after a breakup if things did not end on okay terms. Or, if you just find yourself checking their social media pages a few too many times a week. No excuses needed other than your own well-being.

I find that because I am so connected, there is evidence of people I’ve had in my life everywhere, even if they’re no longer in my life. 

So, delete the picture of your ex that you keep sneaking a glance at to decide if maybe you were taller than him in those heels.

And the stupid selfie video that you listen to just to remember how cute her voice was.

Get rid of it, and don’t look back. Don’t pretend that your habits are healthy when they’re not, because you’re not doing yourself or anyone else a favor.

It’s hard to know when to delete someone from your life, and when you decide to do so, it’s hard to feel comfortable with it. There are so many places that you can find one person: Facebook, Instagram, Snapchat, your message logs, even your email (old school, I know). So if you do decide that someone needs to be gone, or that you need to stop looking at something, there is one hard and fast rule: you must commit.

Don’t leave one Instagram, don’t leave that Snapchat in your memories where you know it’s hidden but no one else does (because you know it’s there… you know).

To reiterate: it’s okay to delete. In most cases, it’s better. Not when you’re deleting things out of spite, but when you’re deleting things or people who bring out the worst in you.

Because some things are unhealthy for us to keep, or to keep looking at.

Your unhealthy habits need to die. You need to treat yourself better than that.

It May Be Tempting Not to, But Keep Your Social Media Clean

Author: Michelle Ioannou, Career Advice

Don’t judge a book by it’s cover? Well, hiring managers and recruiters will 100% judge you by your social media pages, which is why you need to keep them clean.

It’s tempting, especially if you are still in college, to Instagram that picture of you doing a kegstand or dancing on that bar. But… don’t. Post a smiling picture of you and your group of friends instead. You may be unhappy about it at first, but when you land that job in a year or so, you won’t regret your decision.

Let’s be real. Everyone has a social presence nowadays. And job recruiters know that. They will look at your online presence. Think about it from the perspective of if you were a recruiter — if you looked at your social media pages, would you hire you? If the answer is no, it’s time to clean up those social pages.

Don’t curse.
Honestly, is there really a reason for you to be dropping the F-bomb casually? I’m sure you can make your point, and vocalize your anger and disappointment, assuming it’s appropriate, in many other ways or with many other words. If you’re cursing in an online public forum, where everyone can see you, how would the company you’re applying for know you won’t casually drop inappropriate language when speaking with clients? Plus, these future clients can always Google you… leading them right to seeing your use of curse words.

Don’t post inappropriate photos. 
As alluded to above, especially while you’re in college, it’s extremely tempting to show off that great party you were at. But you can show it off — in a much cleaner way that doesn’t show that you’re partaking in underage drinking! Post a great picture of you and your bestie, or of you and your significant other. Do not post that picture of you chugging a beer, especially if you are not yet of age. What company wants a partier as an employee?

Engage with thought leaders in your field.
What type of field are you looking to go into? Find thought leaders of that field on social media and follow them. And of course, find the company you’re looking to work for on social media (remember: some companies let you have a glimpse at your potential workplace via Snapchat), and follow them as well. Look for hiring managers and directors on social media. Follow them and engage with them. If they shared a great article about the company, share it or respond to them. Show them how interested you are in the work they’re doing.

Show that you know what you’re talking about. 
The beauty of social media? You are the one who decides what it is that you’re sharing. Use this to your advantage by branding yourself as an expert in the field. Show the thought leaders in your field and the employees of the company you want to work for that you know what you’re talking about. Share things about what’s happening in your field. Show off your knowledge. Let it be evident that you’re staying on top of the happenings in the field.

Don’t engage in online fights or rants.
Millennials, we are all adults or young adults by this point. There is absolutely no reason to get into a fight in a public forum. If someone picks a fight with you, ignore it, or address it privately. Additionally, do not rant online about your last job, or getting a rejection from a job. This is a huge turn off for a future employer. How would they know you’re not just going to do the same thing about their company?

If you’re in the midst of the job hunt, keep your social media clean. It’s critical. Maybe take a look at your privacy settings and think as to whether or not your social media channels need to be public. Once you get the job you want, you can revamp and change things — obviously, always being smart and responsible about it, and knowing what your company will be okay with, and not okay with.

Don’t let social media be the reason why you don’t get that job. Let it be part of the reason that you do.


Balancing Work Life and Mom Life: A Chat With a Millennial Working Parent

Adulting, Author: Mary Grace Donaldson

Disclaimer before I start talking.

I’m not a parent. I currently don’t intend to be a parent. But I have the utmost respect for millennial parents — working or not.

From what I’ve witnessed, parenting is a 24 hour a day job. There’s no break, there’s no time to rest. Forget full-time — if you have a young child, your time is limited and your schedule is based on the needs of that child (or children). Working parents also find time to provide financially for their children and take care of them at the same time.

So, why are we talking about this topic in the “adulting” category? Because time management and parenting are both life skills that can come with and without working.

I chatted with Dana Angel, (who just happened to create our awesome new graphics through her freelance graphic design business, Imaginique Art), about balancing life, her 9-5 job, her freelance business, and parenting as a millennial. Here’s what she had to say:


Do you prefer working in the office or working from home?

Working from home. Although I like meeting up with co-workers every once and a-while so I don’t feel out-of-the-loop when it comes to what is going on in the office.

Do you prefer graphic design or social media?

Both. I enjoy putting my work out there for people to see and social media is another outlet.

How do you focus on so many tasks at the same time?

Prioritize. It does get hard at times but if I don’t make to-do lists then I am always racking my brain trying to remember what project I am supposed to do next. I need to write everything down and mark it off as I finish the project.

What are your tricks to focus when you’re working from home?

Sometimes I put on music which helps me focus and sometimes I need quiet — especially if I am reading something like an article to post or an email. I try not to jump around from project to project because then I loose focus on what I was doing when I come back to it.

What do you do for self-care?

I try to workout and eat healthy.

How do you give your son the attention that he needs while you’re working and planning family time?

It is hard when I am working from home. Usually I am glued to the computer and can’t give him the attention he needs. I try to take a break every now and then to play with him.

On the days that I am in the office, when I come home we play with his toys together, we read, he helps me cook dinner, or we watch movies.


What is your favorite way to spend family time?

Doing something fun and that we will all enjoy, whether it is the zoo, park, beach, amusement park, going to the movies or even just playing a (kiddie) board game.

What have you learned about being a parent since you became a parent?

I have learned I need to have more patience and that being a parent means unconditional love. I would do anything for my son even if it means taking away my “me” time.

Would you prefer to work or not to work in the future?

I feel that I can never stop working in some shape or form but as of now, I’d prefer not to work, especially if we plan on having another child. When my son is this young (3), he needs me and juggling the work-life balance is a struggle and even though I am making it work now, I see how it affects him.

What advice do you have for millennials who want to become working parents?

It is a struggle at first until you find that balance. The reason why I started working from home two days a week is because I became a parent and wanted to spend more time with my son. If you don’t have the luxury of working from home, then make sure you spend every second of the weekend with your children. They are only young once and the memories will last a lifetime.


Dana Angel is a Graphic Designer and Digital Media Manager at the National Association of Professional Women, and the Owner and Designer at Imaginique Art, a graphic/web design and social media services business. When she isn’t working, you can find her spending time with her husband and son or having a girls night with her friends. Find her on Facebook at