Yes, you read that correctly, I received a $10,000 grant for the nonprofit I work for solely from Twitter outreach.
How did I do it? I connected with people. Yes, that’s all. And yes, that was it.
Social media is meant to be social, it’s right there in the title. Not only should you respond to people who tweet at you, but you should start conversations with others as well. If you see someone tweeting about something applicable to your professional field or your interests, simply respond to their tweet. Show them you know what you’re talking about, show them you have an interest in the things they’re talking about, and show them that your missions are aligned. You truly never know what connections they have, and that’s how it worked out for me!
Yes, this can be like finding a diamond in the rough. It can sound tedious. And yes, it can take an aggressive outreach campaign in order to see results. I dedicated a couple of hours each day solely to reaching out to those on Twitter who were tweeting with similar hashtags that my nonprofit was using. It can sound like a lot, I know. But, I can also tell you firsthand that you can see results, and that it works.
All I did was tweet at someone with a bit of information on my company (within 140 characters, of course), and a bit of incentive for him to help us — a give-get, so to say. And it worked. The person responded. They were interested in us and the work we were doing. And this person just so happened to know a foundation that donated $10,000 to us. This then turned into another $10,000 six months later. And then another $10,000. And so on and so forth, you get the picture.
These thousands of dollars all came from a simple tweet. From connecting with someone on Twitter, and showing him a nonprofit he’s never heard of before — but one that falls directly in line with his mission.
Social media is truly a powerful tool. It connects us with people in a way that we have never connected with people before. And we need to take advantage of that, because there’s so many opportunities out there on the web, you just need to find them.
Don’t be afraid to directly tweet at someone. Worst case scenario? They don’t answer. Best case scenario? You may just have someone fall in love with your nonprofit/business/brand so much, they want to help fund it, or know someone who does.